MARMOMAC 2019 at VERONAFAIR: THE NATURAL STONE BUSINESS IS INCREASINGLY DIGITAL AND INTERNATIONAL
Marmomac is the leading global event for the natural stone industry and represents the entire supply chain, from raw material to semifinished and finished products, from processing machinery and technologies to applications of stone in architecture and design.
As a fundamental international meeting for all sectors in this field and an influential platform where business meets professional updating,
Marmomac is the ideal venue in terms of quality and completeness of exhibits combined with the most advanced know-how in the natural stone processing operations.
DATE, OPENING HOURS AND VENUE
From Wednesday 25 to Friday 27 September 2019
9.30 a.m. – 7.00 p.m. (non-stop)
Saturday 28 September
from 9.30 a.m. to 4.00 p.m. (non-stop)
Entrance to the Event is exclusively for professional trade visitors.
Entrance ticket is on payment (registration required) or at exhibitor’s free invitation.
Ticket, valid for 1 day
Online purchase: 20,00 euro
Purchased on the day: 30,00 euro
NEW! Repeat entry ticket, valid for 2 days and 1 entrance per day
Online purchase: 30,00 euro
Purchased on the day: 45,00 euro
Repeat entry ticket, valid for 4 days and 1 entrance per day
Online purchase: 40,00 euro
Purchased on the day: 60,00 euro
Re Teodorico Package, valid for 1 1 entrance through the Re Teodorico Gate + 1 car parking (P7)
Online purchase: 28,00 euro
B2b meetings targeted by segment and type of use of natural stone materials, an educational project for interior designers, expanding digital developments and the international promotion network. These are some of the new features in the line-up for Marmomac 2019, scheduled at Veronafiere25-28 September.
The 54th edition of the world’s most important exhibition dedicated to marble, granite, processing
technologies, applied design and training was presented yesterday in Milan by the President and the CEO of Veronafiere, respectively Maurizio Danese and Giovanni Mantovani, Stefano Ghirardi, president of PNA (the Authentic Natural Stone Network) and Raffaello Galiotto, designer and curator of Hall 1 together with Vincenzo Pavan. Journalist Giorgio Tartaro acted as moderator. This natural stone chain in 2018 saw trade of than 18 billion interchanges globally; Italian industry ranks inthe forefront as regards added value of production, worth more than 4 billion euros last year (73% thanks to exports*). Marmomac enjoys a high international profile, as confirmed by figures for the 2018 edition: 62% of the 1,616 exhibiting companies and 68,000 operators were international, from 150 countries world-wide. This result is also the outcome of collaboration with ICE-Italian Trade Agency, Confindustria Marmomacchine and the Veneto Region as regards international buyers.
“Marmomac is now the landmark meeting platform for international natural stone system professionals, where Italy plays a leading role,” said Maurizio Danese, President of Veronafiere. Veronafiere’s goal is to consolidate the leadership of this brand thanks to the guidelines in the new business plan through to 2022 which envisages investments of 105 million euros that also focus on the growth of our most successful formats.”
Business opportunities involving natural stone remain at the heart of the event and its product categories:
marble, natural stone, granite, agglomerates and conglomerates, marble blocks, unhewn stone and large formats, processing machinery and equipment, means of transport and lifting, abrasives, diamond-cutting systems, chemical products and services.With the aim of being an increasingly effective business tool, Marmomac 2019 will hold b2b meetings witha “speed dating” format; following the geographical focus in 2018, this year will highlight applications in three areas (luxury/slabs/tools), each with specific targets (architects/distributors/marble operators and installation technicians) from countries including United States, Canada, United Kingdom, Russia, China,South Africa, Australia, Germany, Mozambique, Turkey and Iran.
“Internationality is one of Marmomac’s development assets,” said Giovanni Mantovani, CEO of Veronafiere. Starting from the event in Verona, we have since created a global community linked with natural stoneproducts that today boasts roots in the United States with StoneExpo and Brazil thanks to Vitória and Cachoeiro Stone Fair. This is a continually expanding network which we are now also keen to test even in Asian markets, with new initiatives in Shanghai and Beijing.”The trade growth of the exhibition relies on fundamental aspects such as innovation, design and training.This concept is represented at Marmomac by the exhibitions highlighted in Hall 1 The Italian Stone Theatre,that brings together Italian research, experimentation, natural stone and technology. The theme for the 2019 edition is Naturality – the naturalness of stone in its purest aspect which enhancesuniqueness and geodiversity, as emphasized by the green scenario alluding to the link between plant and mineral worlds.
A concept also backed up reaffirmed by Marmomac through its membership of Rete PNA (Pietra Naturale autentica – Authentic Natural Stone) to promote truly natural stone products.
Followings its debut in 2018, The Italian Stone Theatre welcomes back Brand & Stone 2.0, the exhibition where major furniture and design brands (Antonio Lupi, Aston Martin, Baxter, Casamania, Horm and Tonino
Lamborghini Casa) create specific projects for companies in the natural stone sector.
The Art Ways event also returns, where five artists experiment with computer numerical stone processing technologies to produce works of art. The concept of hortus conclusus is taken up in Lithic Garden, with the development of five settings providing a cross-section view of the interior of a stone garden, while Natural Things seeks to rediscover the relationship between man and nature through eight new design projects. The hall is also complemented by the Ristorante d’Autore, dedicated to gastronomic excellence in a setting that recalls rocky landscapes, and the Wine Bar.
The Young Stone Project is an event dedicated to young students and researchers. It brings together stone material prototypes developed by six universities (Bari, Bologna, Pescara, Rome, Venice and Verona) and the Sant’Ambrogio di Valpolicella School of Marble.
Special emphasis is also given to architects. The Marmomac Academy organises specific training and refresher courses that this year also focus on the world of interior designers. One of the innovations at this edition of Marmomac is an educational project focusing in particular on interior designers who, thanks to a course arranged into three workshops, can investigate the features of natural stone products in order to propose this material more effectively among end customers.
Marmomac 2019 is even more digital, in a context of supporting business as well as continually expansion and diffusion of natural stone culture. First of all, a new App integrates with the geolocation system in all exhibition halls so that visitors can save their favourite exhibitors, voice and text memos, as well swap digital business cards. B2in is an online platform for matching supply and demand where Italian and international companies and buyers have the chance to meet each other, organize appointments on stands and manage daily agendas.The online catalogue of exhibitors is increasingly interactive with impressive content. Marmomac Plus+people+products+projects this year focuses even more on telling company stories and their project portfolios.Lastly, Marmomac also welcomes back two awards: theIcon Award identifies the work displayed in The Italian Stone Theatre that will be used as the image for the 2020 promotional campaign, while the BestCommunicator Award acknowledges the care and originality that exhibiting companies dedicate to their stand fittings.
* (data source: Confindustria Marmomacchine Research Centre and 30th World Stone Report edited by Carlo Montani and published by Aldus)
Veronafiere Press Service